Sarah Hartley

Where’s best to distribute video clips?

Posted in Journalism by sarahhartley on April 13, 2009

I recently did a tot up of viewings of some video clips I’ve produced over the past few months to see whether there was anything to be gleaned on the success of three different distribution channels.

Typically the clips have been published across three platforms 1.youTube with links and embeds via one of my blogs; Qik with links to my Manchester blog twitter stream @Sarah_Hartley or Brightcove via the website www.manchestereveningnews.co.uk.

It’s only a small sample and the results perhaps aren’t that surprising – youTube does best overall in terms of views while major, immediate events (such as the decision on Manchester’s transport bid Tif) suit live streaming better.

One thing’s for sure though – putting material into a variety of networks significantly increases overall views.

Title    YouTube (blog)    Qik (Twitter)    Brightcove (site)
Mcr flashmob    303    429    31
Community reporters    85    7    16
Twestival    N.A.    147    N.A
Obama democrats    228    N.A    154
Chester zoo audit    11    15    189
Tram journey    670    N.A    19
Tif decision    N.A    325    21
TOTALS    1297    923    430

I’d be interested to hear from anyone else who has tracked clips across different networks to see if this is common experience.
These statistics are publicly available on Google docs here Video spreadsheet. If you wish to add some data, please, be my guest.

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  1. [...] Where’s best to distribute video clips? – Sarah Hartley "One thing’s for sure though – putting material into a variety of networks significantly increases overall views." [...]


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