links for 2009-09-29

• Should Squidoo be allowed to manage/mis-manage your brand’s reputation – Brands In Public | blending the mix
  Squidoo decide which brand’s conversation they are going to “hijack” and create a page which pulls in mentions of that brand as well as provide various on-page means for the public to respond to polls and questions about specific aspects of that brand.

  For only $400, brands can then buy that page off Squidoo to grant them ownership of it and ensure that they can respond and better manage the content on that page (and, one assumes, customise, the on-page questions etc.)

  (tags: Branding quidoo)
• The Mabiblogion – Lots of local newspapers are rubbish – I doubt we will actually miss them.
  Good local reporting will always find an audience whether it’s online or in print, it is this that they no longer do. And it is this that makes them not only obsolete but also largely worthless.

  The argument that plurality of media is central to the functioning of a democratic society is a cornerstone of media theory. But should it really be applied to defend some of the newspapers we see going under? The defence of plurality is often churned out despite the fact that the newspapers in question aren’t any good. Too often in our local rags we see press-releases rewritten and fashioned into an imitation of news. There is too little actual journalism and too little writing that challenges those in local government.

  (tags: journalism newspapers closures)
• The end of objectivity – web 2.0 version
  “Objectivity without transparency increasingly will look like arrogance. And then foolishness. Why should we trust what one person — with the best of intentions — insists is true when we instead could have a web of evidence, ideas, and argument?”
  (tags: journalism ethics objectivity)

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